Sprogbox was conceived by Sarah Littlefair and Ruth Thomason, two mums who used to work together in entertainment PR. At that point in our lives we used to send our clients flowers if someone had a baby. Then we had babies and both received too many flowers! Seriously, we don't want to sound ungrateful; obviously it's nice to get flowers when your baby arrives, but by the time the sixth bouquet is delivered, it's all a bit too much.

By far the best 'new baby' gifts we both received were homemade hampers containing various goodies - fun things, pampering things, silly things and useful things, so we weren't at all surprised when mumsnet.com published a survey stating that the best gift you can buy a new parent/baby is a collection of useful and pampering gifts.

We were surprised that when we looked on the internet to order new baby gifts, all we could find were frilly gift baskets, balloons, the odd one-off (very expensive) baby hamper and yet more frilly gift baskets. No real choice and no really stylish alternatives to flowers.

So when our babies grew up a bit, we decided to do something about it. Conceived over several bottles of wine and born after a rather long and arduous labour, Sprogbox finally arrived in November 2003.

Our gift selections include the most funky, innovative, pampering and really useful presents we can find. We use a simple rule for selecting our products - if we wouldn't have liked to receive them ourselves - they don't get on the web site.

Thank you for visiting Sprogbox.co.uk. We hope you find the site easy to use and full of gifts you like. Please tell your friends about us and come and see us again soon.

Sarah & Ruth